Sometimes ContentApp might show more clickthroughs than your analytics on your website, this can happen for a number of reasons.
- We record clicks much earlier in the process than your website. If a user clicks on a link, but then clicks the back button or closes the tab, this may register in ContentApp but not on your website.
- Spiders, robots and all sorts. We know that sounds odd, but sometimes people clicking on links aren't human. Facebook, Twitter & LinkedIn for example all visit websites programatically before they are shared onto their platforms. We do our best to filter these clicks out, as do Google, but the way we do this may differ, sometimes leading to a discrepancy in clicks.
We hope this helped, but if not, please get in touch with support to talk to us.